Wisdom Business Consultants

As the name would suggest, AJS Business Advisory were in the business of offering good practical advice and strategies on how to navigate the difficult process of business restructuring and corporate or personal insolvency; a territory that’s not only complex, but a sensitive one to face for their clients.

AJS approached Flying Pigs Creative to assist with repositioning and rebranding the organisation, from the ground up, including establishing a new name for the business. Having spent considerable time with the client, we were able to establish some clear naming territories built around making a more emotional connection with their audience, a more optimistic ‘blue sky’ territory along with a third that simply said what the business did. With a range of optional names within each territory, the client decided that a blend of all three might work best and Wisdom Business Consultants was born.

With a new name in hand, our next step was to develop a logo type mark that conveyed a sense of trust and authority while remaining contemporary and approachably friendly.

While most companies would opt for the easy route of purchasing typical corporate imagery from a photo library, in an effort to make Wisdom somewhat unique and provide them with visual assets that were ownable, we recommended that we turn a range of images selected in to illustrations that could immediately be associated with the Wisdom brand.

Having established the brand toolkit, we equipped them with new stationery and a new website, complete with an SEO solution, that’s helping to drive their business, while they get on with showing their clients a better way.