Prosper Meals
Brand Identity | Print | Packaging | Digital & Traditional Advertising | Web Design & Development
Prosper Meals is Wollongong’s very own packaged meals company (think YouFoodz, only local), with a mission to deliver fresh, healthy, handmade meals to those who want the benefits of eating healthy without the hassle of cooking. Originally known as CNC Nutrition and considerably well-established within the Illawarra, they had an existing loyal customer base when we came on board. However, with a new name and new logo, they were ready to take their brand to the next level and let the community know it was time to #EatWellWithProsper.
We crafted a full brand identity, complete with a colour palette, typeface and dynamic visual imagery that not only aligned with the existing logo, but conveyed Prosper’s unique selling point – that every meal is handmade with locally sourced ingredients and delivered fresh every time. By using vivid imagery, dynamic textures and quirky bespoke elements, the theme of fresh and local was at the forefront of the new brand identity.
Our next task was to bring this new brand to life, across both print and digital. We designed and developed a new website as well as a digital advertising and social media strategy. Our print work included packaging designs, posters, flyers, banners and car decals. As a result of transforming every touchpoint in the communications mix and implementing an informed strategy, Prosper Meals has increased their sales and presence within the Illawarra region, ensuring it will prosper for some time.
Prosper Meals
Brand Identity | Print | Packaging | Digital & Traditional Advertising | Web Design & Development
Prosper Meals is Wollongong’s very own packaged meals company (think YouFoodz, only local), with a mission to deliver fresh, healthy, handmade meals to those who want the benefits of eating healthy without the hassle of cooking. Originally known as CNC Nutrition and considerably well-established within the Illawarra, they had an existing loyal customer base when we came on board. However, with a new name and new logo, they were ready to take their brand to the next level and let the community know it was time to #EatWellWithProsper.
We crafted a full brand identity, complete with a colour palette, typeface and dynamic visual imagery that not only aligned with the existing logo, but conveyed Prosper’s unique selling point – that every meal is handmade with locally sourced ingredients and delivered fresh every time. By using vivid imagery, dynamic textures and quirky bespoke elements, the theme of fresh and local was at the forefront of the new brand identity.
Our next task was to bring this new brand to life, across both print and digital. We designed and developed a new website as well as a digital advertising and social media strategy. Our print work included packaging designs, posters, flyers, banners and car decals. As a result of transforming every touchpoint in the communications mix and implementing an informed strategy, Prosper Meals has increased their sales and presence within the Illawarra region, ensuring it will prosper for some time.
Other Work
Other Work