CHaSR - Australian Catholic University
The Centre for Health and Social Research (CHaSR) came to us to help them showcase their research for The Kiama Stop Underage Drinking Project. The project aimed to reduce alcohol consumption and alcohol-related harm among adolescents. This was achieved this by communicating to teens and their parents that drinking is not a normal and acceptable behaviour for people under the age of 18. As a result of their successful social marketing campaign, the project was names the NSW State winner for the “Social Marketing and Social Change/Non-Profit Marketing” category of the 2016 Australian Marketing Institute awards.
Our team transformed the three year intervention into a three part series of explainer videos, each highlighting different stages of their research intervention. Part one focuses on the introduction to their campaign, part two highlights the methods and part three outlines the positive results achieved.
The result of showcasing a complex research project into three highly engaging, short and entertaining animations allows individuals from all intellectual backgrounds the chance to learn about the research.