University of Wollongong & NSW Ministry of Health

Finding help for youth problematic and harmful sexual behaviour

 

Script Writing | Storyboarding | Illustrations | Character Design | Animations

Based on research conducted by the University of Wollongong, the NSW Ministry of Health wanted to commission two ‘explainer’ animations, one targeting teens and the other for parents, to reassure them that there is help at hand if they were facing issues around youth focussed harmful and problematic sexual behaviours.

While obviously illustrating understanding and empathy for those affected, the other main purpose of the clips was to guide them towards appropriate websites where they could seek and find the right help for their disorder, or in a parent’s case, where they could find support for themselves as parents facing the issue, or their kids.

As is often the case, there was a wide variety of stakeholders to gain approval from on the broader direction of the script, storyboard and the styling of the clip. From the researchers’ consultation groups, who as direct sufferers were involved in the research from the outset, through to Aboriginal and Torres Strait Islander groups, and ultimately, as funders, the NSW Ministry of Health, there was a significant amount of ‘onboarding’ required throughout the process.

With UoW developing the overarching script and storyboard concepts, it was then over to us to assist with offering up some additional ways and means of simplifying the visual pathway in order to stay within budget without compromising on the storyline and messaging.

One of the other challenges faced was the volume of characters required across the two clips in order to remain inclusive of a diverse range of human situations and potential minority groups.

Despite the challenges of visual complexities and broad range of stakeholders that needed engagement, the various approval points throughout the journey were swift, minimised by tight direction at every turn and leaving little to question.

As a result, we had a happy first time client in the University, who in turn had a satisfied partner in the NSW Ministry of Health, assured that they’d played their role in this important community announcement.

University of Wollongong & NSW Ministry of Health

Finding help for youth problematic and harmful sexual behaviour

Script Writing | Storyboarding | Illustrations | Character Design | Animations

Based on research conducted by the University of Wollongong, the NSW Ministry of Health wanted to commission two ‘explainer’ animations, one targeting teens and the other for parents, to reassure them that there is help at hand if they were facing issues around youth focussed harmful and problematic sexual behaviours.

While obviously illustrating understanding and empathy for those affected, the other main purpose of the clips was to guide them towards appropriate websites where they could seek and find the right help for their disorder, or in a parent’s case, where they could find support for themselves as parents facing the issue, or their kids.

As is often the case, there was a wide variety of stakeholders to gain approval from on the broader direction of the script, storyboard and the styling of the clip. From the researchers’ consultation groups, who as direct sufferers were involved in the research from the outset, through to Aboriginal and Torres Strait Islander groups, and ultimately, as funders, the NSW Ministry of Health, there was a significant amount of ‘onboarding’ required throughout the process.

With UoW developing the overarching script and storyboard concepts, it was then over to us to assist with offering up some additional ways and means of simplifying the visual pathway in order to stay within budget without compromising on the storyline and messaging.

One of the other challenges faced was the volume of characters required across the two clips in order to remain inclusive of a diverse range of human situations and potential minority groups.

Despite the challenges of visual complexities and broad range of stakeholders that needed engagement, the various approval points throughout the journey were swift, minimised by tight direction at every turn and leaving little to question.

As a result, we had a happy first time client in the University, who in turn had a satisfied partner in the NSW Ministry of Health, assured that they’d played their role in this important community announcement.

Other Work