MedCast facilitates the education of health professionals by using medical and clinical educational content via webinars. The team wanted us to create their brand design which focuses on the ideas of online broadcasting and webinars. We produced their company logo, business cards, pamphlets, conference posters, email signatures, webinar online banners. Having a uniform company image puts them in an identifiable position in the medical community.
Skills: Graphic Design, Branding
Medcast and their partners at Coast City Country GP Training formed a webinar series called ‘ConnectGPR’. Registrars can attend a webinar live, watch it ‘on demand’ as a recording, discuss it on the forums and view associated resources. Our brief was to create a logo which incorporated the name ConnectGPR and speech bubbles to represent the online interaction. The logo is below and some of the various concepts we came up with.