Trust is one of the most scarce and valuable resources in the online world.
Just like you wouldn’t give your money to a complete stranger selling you something off the street, you can’t expect customers to come to your website and immediately trust the products or services you’re offering.
In a world of scammers and credit card fraud, customers are becoming increasingly more wary with their clicks. If they have any doubts about the trustworthiness of your site, they’ll bounce right out and never come back.
So what kind of trust factors can you include to promote your reliability as a business?
There are so many ways to address customers’ fears and make them more likely to follow through and make a purchase on your site.
Here are our top 5 tips to get you started.
1. Create a professional website design
A clean design that looks professional lets visitors know that your business is legitimate. It’s important to take the time to create a website that is attuned to the user experience – make sure every link takes you to the right place, navigation is quick and easy, and content is easy to digest. Your site should also be responsive to whatever device your customer is using – from their large desktop computer to their small mobile phone.
A consistent brand across every page further establishes the credibility of your site. The brand logo, colours and fonts should be visible on every page, creating a sense of unity from when the customer first visits your site to the final page when they make a purchase.
2. Include social proof
Social proof is influential in building trust as it lets your audience know that other people like and have used your products or services.
You can create social proof in a variety of ways:
If you can provide documented quotes from clients endorsing your business, it attests to the quality of your work and adds another human element that people can relate to.
Like testimonials, case studies are proof of the work you are capable of. It builds trust because customers can see how you’ve solved problems for other people that they themselves may also have.
Linking to your social media accounts reinforces credibility. It shows customers your company is responsive and will promptly address any users needs or concerns.
By strategically displaying media, client and partner logos it instils confidence in your business at a glance, letting the customer know you are connected with other established and recognisable companies.
3. Provide business information and material
Having a contact address, phone number and email shows you have an actual office space with real people. It also assures customers that they can talk to a real human being if they have any enquiries or run into any issues.
Including real photographs of your employees further adds a personal touch, reminding customers that they are doing business with people, not a faceless website. An easily accessible enquiries section is also the perfect go-to for customers, and it’s even better if you include a message afterwards with a timeframe of when they should expect to hear from you.
4. Offer Useful Content
Including useful content and information on your site, such as tips or how-to guides, instantly gains the users trust. By offering customers valuable and helpful information for free it not only establishes your authority in the industry, but also opens customers up to everything else you have to offer.
Make the customer the hero of the story – empower them with solutions they can implement themselves and use the word “you” to make them more responsive to your message.
If you create this type of content on a regular basis you will build repeat traffic, creating long-term relationships with customers who will be loyal to your brand.
5. Become friends with Google
Establishing yourself as a Google Business builds trust as your website will appear as a legitimate business in a Google search.
Taking the time to improve your SEO will also ensure your website appears high on the list of searches for a variety of key words, making it more likely for a customer to click through. If the content on your website aligns with what people are interested in, Google will respond and ensure your website is visible.
And that’s just the beginning
Creating a website that builds trust with your customers in a gradual process that takes time and effort. By keeping these tips in mind, you’ll have a leg up in making sure your visitors feel confident and safe engaging with your business.
If you would like to improve the credibility of your business so clients value and trust your products and services online, then come and have a chat with us about the many ways we can help your website build trust.